The Break-Free Campaign | Fox Movies
Creative Solution
We reached our target audience through magazines covering celebrity gossip, beauty & fashion secrets, cinema movie listings and movie reviews. we ran double-page spreads of movie scenes from the ‘break-free’ time-slots. By Tearing out the fake promotional ads that split the movie scene in two, we demonstrated the advantage of watching a movie without commercials.
Results
The campaign was viewed by over 2.4 million readers and got over 1 million visitors searching for the ‘break-free’ movie listings on the website. During the campaign, the Fox Movies Facebook page reached over 300K fans.